Refreshed. Revamped. Renewed. This is Quicken at 40.
We’re so incredibly excited to share that we’ve rolled out a brand-new look — one that reflects not only who we are, but where we’re going.
But we can’t look toward the future without first recognizing our past — it’s what has helped shape our identity, and what’s helped our customers better their finances for four decades.
The history of Quicken
Take yourself back to 1984 — you’re listening to “When Doves Cry” on cassette in your Datsun, headed to catch Sixteen Candles on opening night, and gearing up for the Magic vs. Bird Lakers/Celtics NBA Final.
Any idea what else was released that year? We’ll give you a hint — it’s still used every day in 2023.
A timeline
1984: Quicken for DOS launches as the initial product for Intuit — and one of the first fintech products, ever.
1988: Quicken is crowned the #1-selling consumer software product, cementing its trust and authority for users committed to their finances.
1991: With Mac and DOS versions already available, Quicken launches a version for Windows users.
1993: Quicken Deluxe is launched — which would become Quicken’s most popular product for years to come.
1997: To the delight of small-business owners, Quicken unveils Home and Business, allowing users to manage their business and personal finances — all in one spot.
2012: Quicken is on the go! Mobile and web companion apps are launched, giving users smartphone access anywhere, anytime.
2016: Quicken is sold to HIG Partners, becoming an independent company. Eric Dunn, Intuit’s 4th-ever employee, is named CEO.
2018: Quicken changes to a subscription-based model, making the most current versions more accessible to all.
2020: Quicken launches Simplifi by Quicken (now Quicken Simplifi). World-renowned The New York Times’ Wirecutter names it “Best Budgeting App.”
2021: Quicken is sold from H.I.G. Partners to Aquiline Capital Partners, furthering growth for the company.
2023: Quicken unveils rebrand, offering a fresh, new look with the same vision — to help customers lead healthy, confident financial lives.
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